Attracting new customers is essential for growing any business, and there are many ways to do that. Digital advertising is booming (expected to hit $1.5 trillion by 2030), outdoor advertising is growing exponentially each year, and TV advertisement spots are popular too. Effective as each of these are, they all have one thing in common–they all have recurring costs, making them less attractive for small to mid-sized businesses. So, what advertisement options are there? Introducing truck wraps!
This mobile advertising solution can help your business reach new audiences in an effective and affordable way. In this blog, we will explore exactly what impact truck wraps can have and 5 ways this powerful means of advertising can help you reach new audiences.
Before We Continue, What Exactly Are Truck Graphics?
Truck graphics or wraps are vinyl sheets applied directly to the surface of vehicles. The sheets are designed with creative graphics, your business logo, colors, impactful messages, and more. Vibrant vehicle wraps effectively turn your truck into a mobile billboard for your business.
5 Ways Truck Wraps Help You Reach New Audiences
1. Make Thousands of Impressions Every Single Day
It is estimated that a single delivery truck can generate anywhere from 30,000 to 70,000 impressions in a single day. According to 3M, in a large city, such as San Francisco, it’s possible for a vehicle wrap to get as many as 16 million impressions every year. Each impression means that a customer has seen the advertisement. While not all impressions generate a lead, many of them will, and they will also accomplish other productive results for your business’s success.
2. Enhance Brand Recognition Through Truck Branding
Truck wraps aren’t just a means of advertising. They provide a canvas for your brand to be expressed to onlookers. You can personalize the design, color, message, and more to embody your brand identity and represent your business accurately. Your brand is the one thing that will, without a doubt, make your business unique from competitors.
Make sure you work with experienced designers to create vibrant vehicle wraps. Our team, for instance, combines head-turning designs with conversion-focused elements to drive real impact.
3. Find a More Effective Advertisement Than Static Signage
Advertising billboards are popular and effective; however, their one weakness is that they are static. As many pedestrians or drivers will pass by the same advertisements each day, the signage will become less and less effective over time. With mobile advertising solutions, such as vehicle wraps, you can ensure your business is seen by new audiences regularly. From the hottest spots in the city to far-out areas in the countryside, your brand goes where your vehicles go.
4. Unmatched Cost-Effectiveness
Wraps offer some of the highest returns on investment compared to other forms of out-of-home advertising, says 3M. It estimates wraps offer around 50 times the ROI of TV spots and around seven times that of outdoor graphics.
There are a few reasons why wraps can offer such incredible value:
- Other than an upfront cost to print and install the wrap, you don’t have to pay a recurring fee.
- Vinyl wraps are incredibly cost-effective and easily duplicated, making them easy to install across your entire fleet.
- High-quality wraps resist general wear and tear and fading, which means a long lifespan.
5. There’s One Lesser-Known Benefit Too
Wraps protect the vehicle’s paintwork from the minor scuffs and scratches you get from driving on the road. If you decide to sell or trade-in your company vehicles at any point, the truck wrap can be easily removed, and the vinyl will have protected the original paint, maintaining its resale value throughout the years.
Supercharge Truck Branding with a Proven Partner
Vibrant Sign Studio is the go-to signage partner for businesses like yours. We install high-quality wraps, ensure a seamless experience, and work closely with you to produce the perfect sign solution.
Book your free consultation and start designing your truck wraps today.