You’ve invested time, money, and creativity into sign design. Now that you have them installed and boosting your business, it’s your responsibility to ensure that your signs deliver value for years to come.
In this blog, we’ll tell you all about signage maintenance and how you can keep your signs looking fresh year after year.
Why is Maintenance Important for Effective Business Signs?
Signage is a silent but powerful ambassador for your business. Customers associate the quality of your signs with the quality of your goods and services. While well-maintained signs will draw customers in, chipped signs or those with malfunctioning lighting may turn away customers.
The International Sign Association’s findings are even more revealing: businesses see an average 10% or greater increase in sales when they upgrade their signs.
Maintenance helps maximize the impact of signs and saves you money in the long run. Here are some essential maintenance tips you should know.
3 Signage Maintenance Tips (and Their Benefits)
1. Cleaning: Keep it Shiny and Bright
Dirt and grime are your sign’s worst enemies. Water allowed to settle on the sign can seep in; stained sign faces look unsightly; and if birds and animals call your sign “home”, it can become a hazard for them and you.
Regular cleaning will ensure that your signs remain effective business signs. Make sure you turn off the power before cleaning if your sign has electrical components. Also, check with your signage provider about any recommended cleaning products or precautions you should be aware of.
2. Checking: Regularly Inspect Your Sign
Being proactive means catching minor issues before they become expensive problems. Check signs for rust, peeling paint, or frayed electrical wires.
You can break down inspections into three distinct types:
- Quick, visual inspection: You or your staff can take a good look at the sign for cracks, rusting, or misalignment.
- Thorough self-inspection: Turn off the power to the sign to check its mountings, make sure electrical connections are sturdy, and see if the signage feels solid.
- Professional inspection: Call signage professionals to perform a thorough check of your sign and find out if servicing is needed.
3. Correcting: Get Prompt Repairs
If you find any issues during your regular checks, act immediately. Whether it’s a simple paint touch-up or a more serious electrical fix, swift action retains the visual impact of signs.
For instance, regularly refreshed seals prevent water seepage and reduce the risk of short circuits.
Consider LED Upgrades for Efficiency and Impact
LED lighting has been a game-changer for signage! It lasts around 25 times longer than traditional bulbs and is around eight times more energy efficient.
If your sign is rocking incandescent bulbs or CFL lighting, it’s time to get an upgrade. LED lighting will last longer, look nicer, and save you a pretty penny on your energy bills!
Low-Maintenance, Sustainable Signs Start with Sign Design
There are two things that will determine how much or how little signage maintenance you will need: the design and the craftsmanship. Quality materials and craftsmanship mean your sign will need minimal regular maintenance. It’s why businesses across the city turn to us for their signs.
Book a free consultation today to find out why signs last longer, look nicer, and require less maintenance.
