Storefront signs can attract customers and grow sales when used effectively. Adding, replacing, and updating signs for your business has been shown to increase sales by 10%. But what kind of signs should you be installing?
In this blog, we will explore the top five innovative storefront signage ideas of 2023 and provide insight on how you can adopt them into your marketing strategy.
6 Storefront Sign Trends and Ideas in 2023
1. Personalized Messaging Using LED Displays
Did you know that 80% of customers are more likely to buy from your business if you offer a personalized experience (Epsilon, 2018)?
Adding personalized messages to your LED signs will make customers feel special, seen, and valued, which will increase the likelihood that they will engage in purchasing behaviour. By adding value to their experience, your business will make a memorable impression, which may cause customers to return as well.
This is why LED displays have become increasingly popular lately. They allow you to effortlessly change the displayed messaging without having to invest in new signs.
2. Goodbye Clutter, Hello Minimalism
“Straightforward designs, clean lines, and colors,”says Identify Group, are easy on the eyes and simple for people to understand. The general advice is to keep designs clutter-free and keep messages short and sweet.
Clean designs and brief messages are easy to read at a glance, which is important, as people don’t normally spend more than a few seconds looking at a sign. Make the most out of those seconds by ensuring that your signage is engaging, easily consumed, and attractive to the eye in the first place.
3. Sustainable Signage
Shoppers are increasingly making more eco-conscious buying decisions and are willing to pay more for environmentally friendly products. The 2023 Consumer Sustainability Survey found most people don’t mind paying 5% more for sustainable selections, while some are even willing to pay up to 20% more!
There are several ways you can adopt this perspective with your storefront signs. Long-lasting materials, such as metal, vinyl, or acrylic, are great options because your business will not have to continually purchase new signage to replace old, deteriorated ones. Pastel colours or earthy tones also convey sustainability, as they don’t require bright, acidic dyes that harm the environment. Finally, LED lighting lasts up to 30 times longer than traditional neon bulbs, while requiring less energy, meaning less energy and material waste in the long run.
4. Blasts From the Past
An innovative signage idea is preparing designs that harken to the 20th century. The mid-century modern and art deco looks are trending, as they resonate with most shoppers. Target a specific audience by adopting a “flash from the past” design and see how nostalgia impacts how shoppers react to the familiar aesthetic.
5. Bold is Beautiful
Show-stopping lighting, impactful colors, and stunning designs are the order of the day. Including one or more of the bold elements will be sure to make your business signage demand attention and stand out from the crowd.
Choose storefront business signage that complements your branding and makes a bold statement. Blade signs, for instance, are installed perpendicular to the entrance and project outwards from the building. Other options, such as channel letters, are incredibly customizable, which allows you to express your creativity and branding.
6. Look Beyond the Big Entrance Sign
A large, head-turning sign above your front door is impactful, but it’s only a piece of the puzzle.
Consumers today expect businesses to offer real value and experience when they visit, which means having multiple signs to carry the impact of your entrance sign throughout the rest of the store. From storefront window graphics to banners to lobby signs, there are so many sign types that are at your disposal.
Maximize the Full Potential of Your Storefront Solutions
Storefront business signage has the power to increase foot traffic, grow sales, and enhance customer experiences. Working with a trusted signage partner is a must to make the most of your signs. At Vibrant Sign Studio, you will work with a knowledgeable team that understands the market and knows how to elevate your marketing strategy through signage.
Talk to us about your needs and find powerful storefront solutions today.
