Vehicle wraps are a cost-effective way to brand your company’s vehicles. Some businesses use this sign solution to optimize their advertising efforts, while others use them to spread brand awareness. Overall, the versatility of vehicle graphics makes them an incredibly powerful advertising option for your business.
How Effective Are Vehicle Wraps for Advertising?
3M’s research has found that over half of American shoppers search for a product or business they saw on a truck wrap. Moreover, a single branded commercial vehicle can be seen up to 16 million times in a large city, generating “free” advertising efforts for a business.
Truck and car wraps offer an excellent return on investment too. A small vehicle wrap can start from as little as $200 and jump to around $3000, depending on the size of the graphic and the type of vinyl used. As a one-time cost, this sign solution continues to provide value for years, whereas other options, such as billboard spaces, require a monthly payment to continue advertising.
How Do You Get the Most Out of Your Mobile Advertising?
Whilecar wraps offer exceptional marketing potential, getting the design right is essential to unlock it. The first step is knowing the purpose of your wrap; will it be for branding or advertising? Based on your answer, our team can help to optimize the design, messaging, and other information you choose to display.
The next aspect to consider is legibility. The design should be eye-catching but not so busy that it makes the message hard to understand at a glance. With advertising graphics, the main messaging should be front and center, succinctly identifying the following:
- Offer – Whether a sale, new customer promotion, or new product launch.
- Call-to-action – Inspire your intended customer to engage with your business further.
- Conversion – Provide the means for the onlooker to connect with your business; for instance, ask people to visit a website and provide the URL.
Designing Vehicle Graphics for Maximum Impact
There are several best practices to consider when designing fleet branding.
- Type of Vehicles: Take stock of the vehicles you have available. Vans and trucks are ideal, as they offer large flat sides on which to display your truck wraps. Cars and pick-ups, on the other hand, have smaller panels, meaning you may need to wrap multiple sides of the vehicle to make them noticeable.
- Design: Use vibrant colors and unexpected design cues, such as three-dimensional graphics, because they are attention-grabbing. Text and messages should be brief, since people spend around two seconds looking at an ad while driving.
Turbocharge Your Mobile Advertising with Vehicle Wraps
Whether you are looking to wrap a single vehicle for your small business or invest in fleet branding, Vibrant Sign Studio is the partner you need.
We offer an end-to-end experience, from the initial design and to the final installation. We’ll create custom designs, help you choose from a wide range of styles, and deliver the value you expect. Book a free consultation to discuss your needs with our team today.
