Investing in high-quality, long-lasting, and eye-catching signage for your business is essential for staying ahead. Even larger establishments—such as commercial complexes, hospitals, educational institutions, and churches–need to promote their presence in their community. That’s where custom monument signage can make all the difference.
In this article, we’ll discuss how you can design impactful commercial outdoor signs for your business. We’ll explore the types of materials available, the process for getting a sign permit, and how working with an experienced team can make the process seamless.
Designing Monument Signage to Differentiate Your Establishment
- Choosing the Right Types of Materials
The right type of material is the very foundation of your signage, as it will determine the durability, longevity, and aesthetic appeal of your sign. Some common materials used for building commercial outdoor signs are stone, brick, metal, high-density urethane (HDU), and wood.
Which of these materials is right for your sign will depend on the architectural style of your building and its surrounding environment. For instance, to portray a classic or traditional look, natural stone or brick may be the ideal choice, while modern businesses may opt for sleek metal to generate a contemporary look.
Material choice impacts longevity, too. For example, metal signs require little regular maintenance; a wooden sign, on the other hand, will require regular repainting.
Customizing Your Design to Maximize Branding Potential
Your business’s monument sign should reflect the ethos of your brand identity. By incorporating your logo, brand colors, icons, and fonts, you can ensure that your sign is brand accurate. Consistency is critically important, as even minor differences in branding can confuse audiences. A carefully planned branding strategy elevates your marketing potential. Also, adding features, such as LED lighting, allows for even more customization, helping you display your brand round-the-clock.
Incorporate Landscaping with Your Signage
When it comes time to install your sign, consider landscaping the area where you will install it. Since monument signs are architectural in nature, elements like shrubbery or gravel can significantly impact the overall aesthetic appeal of the space. That said, ensure that the surroundings are not obstructing the view of the sign.
Compliance with Local Regulations
Miami requires businesses that are planning on installing an outdoor, public-facing sign to obtain a sign permit beforehand. Failure to get a permit can result in a hefty fine or an order to remove your new sign! Therefore, before finalizing the layout of your monument signage, check the city’s signage requirements, zoning restrictions, and local by-laws.
Work with an Expert for Your Commercial Outdoor Sign
From ideation to design, customization to installation, the experience of the team you work with will make all the difference. Experienced professionals, such as the team at Vibrant Sign Studio, can guide your experience from start to finish. As a full-service sign company, we handle design, production, installation, and sign permits.
Book a free consultation to discuss your needs with our Miami-based sign experts today.
